Blog

The Cost of Always Crying Wolf

If you've ever wondered why some countries—and some individuals, myself included—didn't take this pandemic seriously from the very beginning, the answer may be simple: for decades, the world has been...
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This Crisis Is Simply a Correction

In my view, this pandemic and the financial crisis that followed could only have come as a shock if we had forgotten one fundamental truth: life has never followed a...
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COVID and the Ant

After three months of lockdown and with an uncertain future still ahead, is stepping away from work the wisest decision?
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Think Outside the Box

Consensus does not necessarily mean that something is right—nor does it automatically mean it is wrong. More often than not, it simply reflects the prevailing belief of a particular time,...
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Advice for Job Seekers

People are naturally focused on their own priorities. The question running through every employer’s mind is often: “What’s in it for me?”
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What some call the “Moroccan Schizophrenia”

In my view, the challenge is that many Moroccans are deeply influenced by several cultures at the same time. As a result, they often find themselves caught between two worlds.
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Customer Service and Sales in Morocco

Do you want to know why customer service managers in our country often fall short, and why sales departments frequently leave much to be desired?
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If I Train Them, They Might Leave…

This is a fascinating statement that I still hear from some prospective clients from time to time.
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Just a Thought for Today

While browsing LinkedIn, I've noticed that a great number of posts begin with phrases such as:
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Are Procurement Departments Really Serving Their Companies?

Are procurement and finance departments truly serving their companies by focusing primarily on securing the lowest price?
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Leaders or Followers?

I increasingly get the impression that authenticity is no longer the path most likely to lead to success in our society. On the contrary, conformity—which I personally reject—often seems to...
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Personal Development and Spirituality Are Not the Same Thing

Why not, some might ask? My shortest answer would be this: one focuses on the tangible, the other on the intangible.
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