Blog

Advice for Job Seekers

People are naturally focused on their own priorities. The question running through every employer’s mind is often: “What’s in it for me?”
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What some call the “Moroccan Schizophrenia”

In my view, the challenge is that many Moroccans are deeply influenced by several cultures at the same time. As a result, they often find themselves caught between two worlds.
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Customer Service and Sales in Morocco

Do you want to know why customer service managers in our country often fall short, and why sales departments frequently leave much to be desired?
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If I Train Them, They Might Leave…

This is a fascinating statement that I still hear from some prospective clients from time to time.
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Just a Thought for Today

While browsing LinkedIn, I've noticed that a great number of posts begin with phrases such as:
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Are Procurement Departments Really Serving Their Companies?

Are procurement and finance departments truly serving their companies by focusing primarily on securing the lowest price?
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Leaders or Followers?

I increasingly get the impression that authenticity is no longer the path most likely to lead to success in our society. On the contrary, conformity—which I personally reject—often seems to...
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Personal Development and Spirituality Are Not the Same Thing

Why not, some might ask? My shortest answer would be this: one focuses on the tangible, the other on the intangible.
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The Dark World of New Age Gurus | Documentary

What does this excellent documentary reveal about the Law of Attraction and the many gurus who promote it?
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Should I Change Careers?

A question I've been seriously asking myself lately is: "Should I change careers, or should I simply adapt my training content and my sales approach?"
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What Is the Real Purpose of a Tender Process?

Is a tender process truly the best way to find the most qualified service provider for your company's needs, or is it simply the best way to obtain the lowest...
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Working Only for Money

Very often, "Things done for money have little value, while things done with love are priceless." (Karim Kadiri)
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